Introduction

Every November in Japan, you might notice families visiting shrines dressed in beautiful kimonos — parents smiling proudly, and children looking both excited and shy. This heartwarming scene is part of Shichi-Go-San (literally “Seven-Five-Three”), a traditional Japanese celebration that honors children’s growth and well-being.

What is Shichi-Go-San?

Shichi-Go-San is a Japanese rite of passage celebrated for boys aged five and girls aged three and seven. It’s not a national holiday, but it’s widely observed on November 15th, with families visiting shrines throughout the month.

The custom dates back to the Heian period (794–1185), when noble families held ceremonies to celebrate their children’s milestones. Over time, the practice spread to common people and evolved into the modern family event seen today.

The Meaning Behind the Numbers

Each age — 3, 5, and 7 — marks a special stage in a child’s development in traditional Japanese culture:

• Age 3 (girls): “Kamioki” — when children were allowed to grow their hair after it was traditionally shaved in infancy.

• Age 5 (boys): “Hakamagi” — when boys wore the hakama (traditional pleated trousers) for the first time.

• Age 7 (girls): “Obitoki” — when girls began wearing the obi belt with their kimono, symbolizing maturity.

These rituals represent both growth and gratitude — a wish for a long, healthy life.

The Beauty of Kimono and Family Moments

One of the most charming aspects of Shichi-Go-San is the sight of children in traditional kimono.

• Girls often wear brightly colored kimono with floral patterns, paired with shichi-go-san accessories such as small purses and zōri sandals.

• Boys wear formal haori (short jackets) and hakama, sometimes with samurai-style family crests.

Parents usually rent these outfits from photo studios or kimono shops, and professional photos are often taken before visiting the shrine. The result? Unforgettable family portraits filled with joy and pride.

Visiting the Shrine

On Shichi-Go-San day, families visit Shinto shrines to offer prayers for their children’s healthy growth and happiness. Priests perform blessings (oharai), and the children often receive a special gift called “Chitose Ame” — long, thin red-and-white candy sticks that symbolize “a thousand years of happiness and longevity.”

The candy comes in beautifully decorated bags printed with cranes and turtles — both traditional symbols of long life in Japan.

A Sweet Memory that Lasts

For many Japanese families, Shichi-Go-San is a milestone that blends cultural tradition, family love, and a touch of sweetness.
It’s a day of reflection and celebration — watching children grow while honoring Japan’s deep-rooted customs.

So if you visit Japan in November, don’t be surprised to see tiny kimono-clad children smiling shyly on their way to the shrine — it’s one of Japan’s most adorable traditions, full of meaning and warmth.

Shichi-Go-San reminds us that growing up is not just a personal journey, but a celebration shared with family, tradition, and community — in true Japanese spirit.